Roberto Bigano | Works

Between Eclecticism and Specialization

In May 2009, 125 Bugatti owners gathered with their cars in Tuscany to celebrate Bugatti’s 100th birthday. Sponsored by Hasselblad and Manfrotto, I shot some of those stunning mechanical masterpieces, while on location, outdoors.

Hasselbald executives were so impressed by the photos, that they asked me to hold the workshop “How to shoot cars on location” at Photokina, the most important Photography Exhibition in Europe. At the end of the seminar, Bill Frakes, a Manfrotto ambassador like me, asked me if I exclusively shot cars and was surprised to learn that it was only the second time in my professional career. This anecdote easily describes my work history and style.

Transfer Experiences and Methods

Translating methodological experiences gained in one field to the next allows me to excel in varying fields, from technical shooting for Manfrotto, Gitzo or Hasselblad, to documenting art collections for some of the most important publishers in the world, or even winning awards in food photography. Does this seem strange?

Over time, I specialized in complex on location shootings. For example, lighting a glossy surface can be relatively easy in a studio but is more complex on site especially with difficult subjects, like a car. Other examples are overhead shooting or multiple shoots images. This is why I often introduce myself as specialized in “impossible shootings”.