Roberto Bigano: Not your standard photographer, but a photographer who sets the standard
Roberto Bigano is a vital partner for Manfrotto. Before our products reach the market, they’re photographed by Roberto. So he knows and uses virtually the whole Manfrotto range, and has helped to design and improve many of our products. The photos published on our websites and in our catalogues have been almost exclusively his for more than 20 years! From the point of view of perspective and lighting, they are photos that one would now think of as “normal” - almost standard. And in fact, if, the world over, tripods and photographic equipment like our own are now photographed in exactly the same way, then we have to acknoweldge that it was Roberto Bigano who invented the standard when he first started shooting for Manfrotto, back in the days before digital. That way of making our heads, tripods and special products look that little bit more dynamic, more appealing, is all his. So this 360° incursion into Roberto’s professional world is long overdue! It will be both pleasurable and educational… after all, who better to show us how to get the utmost from Manfrotto’s technical innovations? Happy viewing!
Bigano’s spirit and technology. A different approach.
Roberto Bigano is a unique photographer. First and foremost he seems to escape any attempt to pigeonhole his style or specialisations, regarding an overly narrow focus as something that stifles creativity. Then there’s the fact that he doesn’t hesitate to swim against the current of many of his professional colleagues. To tell the truth, he does have a specialisation, not of style or sector, but, as he puts it, a specialisation of “methodology”: he takes the type of photo that so many of his contemporaries shy away from, using and pushing the limits of the best technological resources available today. For example, he photographs automobiles on location, using a set that he can transport in the back of a station wagon, which nevertheless allows him incredibly fine control over the light. Or he photographs a fresco 15 metres from the floor at the highest resolution possible, capturing the most amazing detail. Or he worms his way into the tightest crack, so small that the body of his professional camera won’t even pass completely through it, and by taking and piecing together hundreds of partial images, he brings to light an unseen Longobardic fresco from 1000AD.
Un instrumento inmediato y potente para regular el contraste local de una imagen en Photoshop, con un algoritmo que protege las luces altas y las sombras evitando quemaduras y negros sin detalle. La interfaz es simple y limpia: un único cursor permite modular el efecto de manera muy intuitiva.
In 2000, Christian Poulsen, Hasseslblad's current CEO, created a new proprietary format for the Imacon scanners, the Flexible File Format or fff. 3F has determined the bigger revolution in the field of original analog scanning since the introduction of the drum scanners.
Partimos de un concepto muy simple: unir competencias maduradas a partir de experiencias profesionales tradicionales a las posibilidades ofrecidas por las nuevas tecnologías, sobre todo en el campo de la fotografía digital high end que garantiza resultados excepcionales. Trabajamos en Hasselblad digital multidisparo, con resoluciones de hasta 88 millones de pixel a 16 bit que permiten realismo, nitidez y fidelidades cromáticas incomparables.