This video tells about the outdoors shooting of Bugattis at the International Bugatti Meeting 2009 at Castiglione della Pescaia, eigtheen years after the Session for "Divina Bugatti" at Musée National de l’Automobile, in Mulhouse, France.
We do everything we can to transfer our experiences and work philosophies from one field to the next. this way we were able to gain important references in different sectors.
This video tells about the outdoors shooting of Bugattis at the International Bugatti Meeting 2009 at Castiglione della Pescaia, eigtheen years after the Session for "Divina Bugatti" at Musée National de l’Automobile, in Mulhouse, France.
Shooting tools used everyday in your profession is definitely an important challenge. Even more when you are talking about a brand like Gitzo, that many of us have grown up with and is a synonym of state of the art tripods. Showing the material and transmitting the esthetics and the function is anything but simple.
I was asked to produce, together with the regular catalogue pictures, two sets of pictures. The first was supposed to have a strong graphic impact so to emphasize the aesthetics and functionality of the products; the second one needed to summarize, in a single image the different groups of products. The project included a backlight shot, on a white glossy reflective surface. Black steel and aluminum objects, however, are not very suitable for backlight shots.